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Lesson in Bad Marketing #1: How to convey what may just be a very good massage as unsavory, unclean and downright disturbing.
Use a neon sign. Give that neon sign garish colors. Assemble poorly chosen words in a poorly chosen sequence, such as, “OPEN BODY RUB.” Include two human-ish, stick figures apparently strangling or doing God knows what to each other. And, for the coup de grâce, place it all over a low stairwell that descends into a murky, institutional hallway.